The methodological framework for development of specialists in advertising and public relations
This article analyses and defines the essence of professional culture of specialists in advertising and public relations. The author describes the content of methodological approaches to its development and considers the significance of each approach to studying the problem. The author stresses the need to use the axiological, cultural, integrated, context, professional,...
On terminology to be used in studying the phenomenon of lobbying
This paper examines notions used in studying the phenomenon of lobbying. The authors believe that the notion of lobbying should be distinguished from similar but not equivalent terms – advocacy, governmental relations, public relations and public policy. They suggest defining lobbying as pressure exerted by NGO representatives on central and local governments with the aim of forcing them to take (or not to take) decisions to the benefit of interest groups.
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